Next year will be better.
We live by this credo, which some find irrational. The onerous circumstances we must navigate in California agriculture to produce better tasting fruit each year are getting increasingly more difficult, and have yet to reach an inflection point. Inputs, whether they are labor, water, or materials, haven’t just become more expensive, but at times they have become unavailable. If you read our newsletter on a monthly basis, you are aware of some of the creative ways in which we are trying to keep costs from continuing to rise. We want to keep our products as competitive with other commodities as possible, and don’t want to push the products we grow into “luxury item” status. We believe in the stone fruit and table grape commodities. As we reflect on what may have been the best tasting season in our history, we take some pride in having brought these products into the marketplace. It is this belief and small sense of pride that urges us to continue to do what tastes right.